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Very few aspects of human endeavor stand still, and this is just as true for marketing as it is for science or social evolution. Marketing in the second decade of the 21st century has gone through a bewildering period of change, and that change is likely to accelerate in the years ahead.

A hundred years ago, marketing was limited to newspaper advertisements and billboards, but the modern business has a bewildering array of marketing options, in terms of the media and communications platforms that they can use to get their message across. At the same time, the intensity of modern business competition has made marketing more essential than ever.

More consumer choices

The most important change in the modern economy is the rapid growth of consumer choice that is transforming every sector of every industry. The days when customers often had few local options are long gone. In the modern world of Amazon Seller Protection and instant online reviews, the customer holds all the cards when it comes to business. Even small companies are now operating in a global marketplace, whether they like it or not, and more choices for consumers inevitably means a dramatically increased level of competition for modern businesses.

Fortunately, the internet also makes it possible for any company, no matter how small, to establish a strong marketing presence, either by calling on the services of skilled marketing companies of the caliber of Digital Brandworks, or through raising the quality of their own advertising practices. However, recognizing that the marketplace has changed and that the customer is now in the driving seat is the starting point for any modern business that wants to advertise effectively.

Awareness of communication channels

In the 21st century, there are many options when it comes to marketing communications. Companies can still use traditional tools, including newspapers and television, but these are expensive, and as younger generations increasingly turn away from traditional media, their effectiveness is reducing.

The most effective advertising these days is done through non-traditional media, such as social media and the wider internet, which offers countless ways to stay in touch with people. It isn’t necessary for every business to master every communication channel, but it is essential to be informed about what is available so that you can choose the most effective means for your business, and so that you are not at a competitive disadvantage when it comes to taking on your competitors.

Marketing creativity

The modern age has also been marked by a rapid growth in the range of technology available. Technological change is transforming every aspect of our lives, and marketing is not immune to these changes. A modern marketing campaign has access to a wide variety of graphics platforms, sound and other media technology, and the ability to get the best out of this technology can give you a distinct edge in the marketplace. Much of this technology is extremely user-friendly, and there is an array of graphic design packages available to help with every aspect of marketing, from designing a cutting-edge website to coming up with eye-catching online content.

Social media and word of mouth

The most effective form of marketing has always been word of mouth, and now that effectiveness has been amplified by social media. In the 21st century, word of mouth is no longer about local customers sharing good service with their neighbors or family. The modern consumer can interact with millions of people across the globe, and targeting your marketing to the right people on the right social media platforms at the right time can produce dramatic effects. Being active on social media is no longer an optional extra – it is at the heart of most successful modern marketing campaigns.

Don’t forget the basics

The 21st century has undoubtedly seen a transformation in the way that businesses market themselves, but at the same time, it is important to remember that certain fundamentals of marketing remain relevant. Whatever tools you use, and no matter how sophisticated your online operation may be, marketing is still about the core activities of identifying your target market, making sure that you understand what this market is looking for, and shaping your marketing message accordingly through the most appropriate channels of communication.

Adhering to these principles, while exploring all that modern marketing technology has to offer, is the best way to ensure that your advertising remains effective in the 21st century.

If you’d love to ensure that this coming Christmas is your family’s best Christmas yet, continue reading to discover how to make this Christmas extra special.

How to make this Christmas special for your children:

1. Go shopping as a family for brand new decorations for your Christmas tree

As an example, you may want to explore a Christmas shop in order to select a brand new Christmas decoration for your family’s Christmas tree. As some family’s make a tradition out of selecting a new Christmas decoration every year.

Also, encourage your whole family to decorate your Christmas tree together and consider lifting up your youngest child so that they can put a star or angel on the top of your Christmas tree.

2. Encourage your kids to write a letter to Santa well in advance

If you want to ensure that you’re able to purchase christmas toys and presents which would make your children’s days on Christmas morning, it’s well worth sitting down with your kids to help them write a letter to Santa. Which you’ll then be able to use as a Christmas shopping guide.

3. Consider shopping for a pine tree as a family

If your family prefers real pine trees over plastic Christmas trees, you may want to go Christmas tree hunting together. Just be sure to choose a tree which will comfortably fit in your home, before parting with your cold hard cash.

4. Consider attending a local Christmas festival

At a Christmas festival, your family will be able to sing Christmas carols together, sip on hot cocoa or eggnog and purchase Christmas themed arts and crafts. Some Christmas festivals also boast fairground rides, which your children are sure to love and recall for years to come.

5. Use online reviews to find the best selling toys for Christmas this year

If you’re unsure of what toys to purchase for your children’s Christmas presents, you can’t go wrong reading product reviews on a wide variety of popular kids’ toys online. To get a fair idea of the toys which your little ones are sure to love and which toys you’re much better off leaving on the shelf.

6. Watch warm-hearted Christmas movies every weekend throughout the festive season

Another way to get your kids into the festive holiday spirit this year is to watch warm-hearted Christmas movies every weekend in the lead up to Christmas. If you’re interested each year the Hallmark Channel and Lifetime releases brand new, family-friendly Christmas movies. However, you can always show your kids’ your favorite Christmas movies from your own childhood. As a new family tradition.

7. Bake Christmas cookies

It’s well worth purchasing some Christmas shaped cookie cutters in order to bake a few dozen Christmas cookies with your kids. Just make sure to make some gold, green and red icing to decorate your scrumptious home-baked Christmas cookies.

8. Make sure to prepare some of your children’s favorite dishes for Christmas lunch

It’s well worth preparing some of your children’s favorite dishes for your Christmas lunch, in order to put a smile on your kids’ faces.

So if you want to ensure that this Christmas is your family’s best yet, it’s well worth referring back to this helpful guide.

 

It does not make sense to buy construction equipment you intend to use on a single project. Construction equipment costs a lot, and if you don’t maximise its use, it will be a massive waste. The good thing is you can rent the machine if you need one for construction. These are the most common types of machinery you can borrow.

Backhoe Loaders

These are heavy-duty vehicles that can move several tons of material needed for construction. It can move at a speed of up to 25mph. It requires an operator to move the objects around. The backhoe comes with a truss broom, forks or angle broom depending on the necessity. Using this equipment comes with a risk as you are moving heavy objects. Therefore, you need the right operator for the job.

Bulldozers

You can use them for moving large quantities of soil and sand. With the use of these dozers, there is no need for manually loading the sand in a wheelbarrow and pushing it to another location. You will save a lot of time if you have dozers on the site.

Excavators

They are like huge shovels that make the job fast and easy. The machinery comes with boom, bucket and dipper attachments. It also has a rotating platform referred to as the house. With the use of a simple joystick, the parts move from one area to another, and with the necessary amount of force.

Skid steer loaders

They are for earth-moving purposes. You can use them for minor construction such as landscaping and farming. They offer impressive traction and are stable enough for different tasks. It also uses a joystick for smooth operation.

Scissor Lift

You can move items or people to an elevated state using this equipment. It is safe and secure to use. It is tough enough to handle heavy objects.

Forklift

You can use this equipment for moving materials over short distances. They are useful when you wish to transfer construction equipment and supplies to different locations in the construction site.

Rent the right equipment

These are some of the most useful heavy-duty plant you can rent. You can speak with the people working on the project to determine which of them you need most to expedite the process. Compute the rental cost and find out if the amount is worth it. You can compare different equipment rental choices to find out which one would be perfect for your needs. Take a look at Plant Hire Preston if the construction site is in this area.

Stick to reliable companies that can offer sound equipment and also have a proven track record concerning safety. You can read reviews when comparing rental companies. You also need to ask if they provide operators along with the equipment that they have for rental. You need an operator who has knowledge and experience in using the machine to ensure safety. You can also find an operator, but you might rather have somebody from the rental company since they already trained this person to operate that specific equipment model.

 

Construction work deals with understanding the site and finding the right method for the right job. There is hardly such a thing in construction as a one size fits all solution when it comes to different issues that affect the site’s geography, susceptibility to weather, the scale of the project, or even the environmental effects of the dig.

If utilities need to be installed but cannot use the method of trenching, then horizontal directional drilling is the next best play. Horizontal directional drilling, or HDD for short, is a technological advancement that allows for slanted drilling that creates trenchless construction work which saves the nearby environment from being affected by construction work, primarily waterways and forests for the placement of pipelines and conduits.

Compared to traditional drilling methods

Traditional drilling or trenching is the standard way of installing utilities. The technique makes use of amassing a quarry-like structure where much space is used above ground to lay the base of the pipelines to be placed below ground. Besides needing a large area for construction, traditional drilling requires an unobstructed space which means that it cannot work in populated areas with buildings, golfing areas, riverbeds, and wide roadways.

Cost efficiency

Compared to directional boring, trenching is cheaper regarding installation costs. Though you have to consider that trenching is only most effective when being used in specific situations. Directional drilling allows for working in varied environments. Understanding the factors involved in the pipeline installation and its surrounding geographic location is essential in figuring out which method is best applied to the situation.

Affecting the environment

Trenching, of course, incurs a more significant ‘damage’ to the surrounding environment. Directional drilling deals a softer impact through a longer process but on a more precise drilling location so that it does not damage areas around the drilling site. Running water is not an issue when it comes to horizontal drilling as it can be done without affecting the nearby water supply. The drill is suggested to be set up only on the side of the road to stray away from a river’s path in connecting the pipelines; this makes horizontal directional drilling an optimal choice when it comes to drilling sites near bodies of water.

The advantages of horizontal drilling

The best perk of horizontal drilling is that it creates minimal soil disturbance around the area by having fewer fractures pressured in present rock formations; this not only keeps the groundwork for the soil intact, but it also protects the adjacent ecosystem by keeping the ecosystem intact with as little damage as possible through drilling. Besides that, it also allows for installation of different pipes in the same area while having less excavation and shoring costs compared to traditional boring.

If you’ll be drilling in a sensitive landscape, it’s much safer to do horizontal drilling instead of open cut drilling as the weather will not have a direct impact on the drilling process. Horizontal drilling also allows for replacement of existing pipes without disturbing the general structure of the pipeline.

 

When it comes to recruiting the right person for the job, this can be a time consuming and stressful activity. Getting this wrong could have direct consequences on your company performance and reputation. Recruiting internally in a large company can sometimes be a lot easier, specifically if you have someone in mind that you think would be good for the role. If however you need to look externally then this could be a little more challenging as you would be judging a lot of the decision on the resume and the interview. Here are some tips to finding the correct candidate for the job.

Consider Using a Recruitment Firm

Why not call on the experts to help you out? There are many recruitment companies out there that will have a catalogue of people within their reach where they could potentially be ideal for your company. Some recruitment firms even specialise in trades such as engineering or the medical industry. One of these company who is https://mascmedical.com/ who are experts in recruitment in the medical industry. They pride themselves in having specialist from all different areas in the medical field available for recruitment at a quick pace. The recruitment company will have vetted the individuals in a lot of detail to ensure that they are to the right competence standard. The good thing about this method is that if you are not sure yourself on the capability of the candidate then even if you do take them on, you can let them go at short notice as they are not a direct employee of yours.

Think Beyond Academic

Someone can have a degree or 10 degrees connected to the profession you are recruiting – this doesn’t mean they are the most qualified. Qualifications should look beyond the academic element but include things such as experience. For example, if the job you are looking to recruit is a specific profession but leading a large team then the leadership experience and softer skills should be as important than the functional credibility of the specific profession. Too many companies look as black and white as the resume academic qualification and then bring in someone with the wrong personality traits that fit the role and potentially lead to a lot of wider problems in the company.

Use Social Media

Social Media is one of the most powerful and effective methods for communication and marketing. If you look at platform such as LinkedIn, you will see that there is a group of professionals that continuously post different interesting items. This is a really common method nowadays for companies to look at individuals and companies with the intent of reaching out to potentially recruit them. There is also a significant of recruiters signed up to this network looking to reach out to talent from other companies. If people are looking for jobs they sometimes make sure this is crystal clear on their profile. Reading their profile will give you details of their work history and academic experience.

 

There is no doubt that luxury apartments are really expensive. There are cases where you will spend more money for a luxury apartment than you would for a quality hotel. There are good reasons for the price though. To begin with, they look amazing. You could be in a perfect spot where the view is breathtaking.

The rooms are also more spacious. You can even rent an apartment with several bedrooms which is perfect if you are travelling as a group. There are a lot more reasons for choosing luxury apartments over other options. If you think you have already spent a lot to book such an apartment, here are some tips to lessen your costs elsewhere.

Cook in the kitchen

Most luxury apartments have a kitchen. You can cook there, unlike in hotels where cooking is usually prohibited. You can cook whatever you want using ingredients you can find locally. You don’t have to suffer from eating the same local foods all the time especially when you are spending weeks in the same place.

Use public transportation

Luxury apartments also have wonderful locations. You can easily access key areas using public transportation. Utilise it. Sometimes, bus stops and train stations are just within walking distance. You might even have a free shuttle service to take you there. There is no need to rent a car or spend on fuel if you can reach your target locations using public transport.

Maximise the use of facilities

You can use the swimming pool, fitness gym and even spa services in some cases. If you are staying there, you can avail of these services for free. Instead of using these services and facilities in other locations, you might as well stay inside the apartment building. You won’t spend money travelling to a different location either.

Take the hiking trail

You can hike and save more money. This is a fun outdoor activity and you can do it while travelling in rural areas. You can see a different side of the place as you start walking around. This is also an activity that could take up several hours. Instead of spending money shopping or doing other pricey activities, you can just hike, for free.

There are many ways to offset the cost of renting a luxury apartment. You just have to be creative so that you won’t have to spend more money in other areas.

You want your trip to be memorable, with great places to visit outdoors, and also a wonderful place to stay at the end of a busy day. Edinburgh is one destination which offers a unique blend of city attractions and natural landscapes to enjoy, with popular hiking trails nearby. Check out the best luxury apartments in Edinburgh and make your reservation online. There are great options, but they get fully booked during peak seasons, so better book early.

Making the move to any part of New York is always a daunting task, no matter what the situation is, what your age is, or who is accompanying you on this journey. It is scary, expensive, and altogether a pain in the butt to pack everything up and start over new. But if you know how to find an apartment for a somewhat lower price than the person next to you, then you are already off to a great start. Check out a few of these tips on apartment hunting in the Big Apple.

Going on the Hunt Early

Make a smart decision and give yourself ample time to search for the right apartment for you. Don’t make any hasty decisions because you find yourself losing your current housing situation in the next few days. More time to look equates to having more options. More options could lead to less financial stress in the future. Zero in on a few neighborhoods that you know you would be happy in, and then take the time to explore each of them thoroughly. Gather all the documents that you will need in order to get yourself an apartment and have everything prepared beforehand.

Moving in With the Slow Season

Moves in New York usually take place between Memorial Day through Labor Day. For some reason, people like to move to the concrete jungle during the hottest months of the year. If you choose to move in during the slower months of the year, then things might be dictated more on your own terms and you will get more out of the situation.

Spend Time in Your Future Neighborhood

Weekdays are the best times to explore your potential future neighborhood. Take the opportunity to explore the areas around your place by going to visit the local coffee shops and people watch for a few minutes. You will be surprised at all that you learn in such a short amount of time. Also be sure to map out your commute if you will be travelling to work from your new apartment. You don’t want to get lost or waste any time because you don’t know your way around town.

Deal-Breakers

Be smart. Know what you have and what you are not willing to give up in your move. If you have a lot of clothes and shoes and need that bigger size walk-in closet, then getting a bedroom with a closet the size of a broom cupboard probably isn’t the best idea for you. Let’s not forget about our four-legged friends that we can’t be leaving behind. If they are’t allowed in the building or if the fee to have them live with you is outrageous, then that is a deal-breaker right there.

Use Loftey

Loftey is a the number one website for sorting through Chelsea apartments without having to pay the market rent. You can explore apartments online without paying a dime. Loftey only makes a profit through referral fees and does not empty the pockets of people trying to find a new place to live. No catches, no commitments, no heartaches. You can get in the New York state of mind today and cash in with an apartment thanks to Loftey tomorrow.

 

Let’s face it; social media is already ingrained in the day to day lives of people, which is all well and good, especially for businesses who can capitalise on these platforms to market their products and services. The problem is, social media keeps on evolving, and if your company’s social media presence does not keep up, you will be left in the dust trailing behind your competition.

The social media marketing trends this year will likely continue to dictate the market next year with a significant focus on video content and influencers. Aside from these, there are a few predictions for what might be in store for social media marketers in 2019.

Continuous popularity and growth of live videos

When Facebook released an infographic of live video statistics since its release two years ago, the unprecedented numbers prove that there is potential in using live videos as a marketing tool. There is a Digital Agency in Sheffield, for instance, which helps businesses harness the innovations of social media platforms such as live videos to enrich the company’s effort in providing customers with an interactive method to connect via social media live videos.

What’s great about live videos is their authenticity. It offers audiences an unfiltered look into certain business practices, a sort of raw backstage access. Retail companies use live videos to give customers a sneak peek of product launches. Some entertainment sites also promote events through live videos, and it has proven to increase interest among audiences who took the time to view the live video.

Digital speakers and video assistants

Smart speakers are approaching prominence and slowly becoming mainstream. A lot of people who use the technology appreciate the convenience of using voice commands. As such, marketing through social media will also evolve as more people embrace the technology. Examples of this include publishing audio content specifically for these devices. Search engines like Google may also start coming up with algorithms for voice searches.

Social media integration with third-party services

Social media platforms like Facebook continue to integrate their services with third-party websites to provide users with convenient access to applications they use on a daily basis. Expect this trend to continue growing in the coming years. What does this mean for social media marketers? It means that social media platforms are only becoming more popular and dominant as far as gathering information on their users while also helping smaller websites and applications increase their reach.

Video ads will remain prominent

Much of internet traffic goes to video streaming, and all social media platforms make use of this medium to the fullest extent. In the same manner, video advertising through social media is expected to only grow in the coming years. Companies should always include video advertising in social marketing strategies. Video ads on YouTube, a partnership with influencers, in-house interactive video content, and paid endorsements are only some of the popular methods of marketing through social media videos. Expect the trend to continue growing as it is not likely going to dissipate anytime soon.

It’s no surprise to restaurants that they need to take utmost care in preparing their meals. Not only does this ensure that the flavour of their products is top-notch, but it also leaves owners with the fear that their products are the cause of illnesses to their customers. An unkempt pantry leading to a lawsuit is sure to be a loss in thousands and potentially tens of thousands in having a disgraced reputation.

Doing your best to keep your vegetables safe and clean from spoilage is a smart way to keep your customer’s healthy and satisfied. If you’re looking for sustainability and richness in flavour, then opting to choose IQF products will be the best way to go.

Food and spoilage

Products bought in the grocery store will usually have a ‘best by’ date indicated. But just as a secret between you and me, depending on the packaging procedure of the product, it can last a little longer than that. Of course, you have to look at the warning signs of spoiled food, seen through the yellowing of leafy vegetables and dark spots that are due to the formation of ice crystals.

Your best friend in this scenario is your senses. Common signs that vegetables are nearing the end of their shelf life is the presence of ice crystals. These can be present if plantsare left in the freezer for too long or if the method of freezing is just through regular means. Once your plants have these signs, it’s clear that they should be in the compost bin.

Are frozen products better than fresh ones?

Fresh isn’t always the best choice, at least when it comes to vegetables and fruit. Frozen products have benefits if you’re looking to buy them from the grocery store. Frozen goods are typically priced lower compared to fresh products, but if you’re buying vegetables that are farmed in remote locations to be shipped to your local grocer, then it’s better to have them frozen. These products are typically picked right before they are fit to be ripe, seeing as the manufacturers consider the long distances travelled by the food.

‘Freshly-picked’ products are often un-ripe when taken from the ground and have less nutritional content compared to frozen goods. If you have the chance, look for IQF vegetable suppliers in the UK which can be a healthier and more affordable choice for your business.

IQF freezing

IQF, or Individually Quick Frozen, products reduce the risk of spoilage by freezing the products at low temperatureswithin a quick timeframe. What would usually be done in ten hours of freezing takes just over two hours, frozen products using this process have fewer ice crystals that eat away at the product’s natural moisture which prevents the occurrence of spoiling. The food then undergoes a process of being blanched in warm water to kill bacteria and enzymes that contribute to spoilage. The method of flash freezing preserves not just the flavour from leaving but keeps the nutrients intact.

Our everyday lives revolve more and more around computers and technology – it is hard to imagine our daily work, how we entertain ourselves, or even how our kids learn at school without the assistance of computers and the web. Yet, recently, we have started to become painfully aware of the risks, too, as high-profile hacking incidents have brought even major companies to their knees. And even though we would like to think that we do not matter enough to be targeted by hacker attacks, the truth is that the average computer user should worry as much as anyone about the next ransomware attack.

2017 Ransomware Epidemic Strikes Individual Users

Ransomware is the word of the day lately, as a wave of attacks hit thousands of users across countries. It is the malware threat that demonstrates the most rapid growth and the whole world came to know what it was when two major outbreaks occurred within the first half of 2017. WannaCry hit more than 300,000 computers in May and, two months later, a variation of the malware called Petya infected a further 16,500 devices. Even though the impact on major public institutions like the British National Health Service and business giants like shipping company Maersk have overtaken headlines, individual users were also among those affected by the malware attack that demanded payment to unlock their encrypted data.

Getting Informed Is the Best Proactive Strategy

This highlights the need of everyone using a computer and going online – so, basically, every single one of us – to get informed and develop a personal data security approach. You can start by understanding what is at risk: try and identify where you are keeping your data online and how you would classify it. Information like your banking and credit card details, a photo of your passport, or your Social Security number, are much more important than that obscure photo of last year’s vacation, even if they don’t hold the same sentimental value. Protecting your most sensitive data from ransomware attacks by holding it on a secure backup storage device instead of on your computer can help protect you from extortion and identity fraud.

Ransomware Attacks Hit Public Infrastructure

Everyday users are not just impacted by ransomware that hits their personal computers – we are also affected by attacks that target public institutions. A couple of weeks ago, an employee of the Monroe County School District uncovered a ransomware attack that hit the Florida Keys public school computer network. The system remained out of service for five days in a row as IT professionals rushed to get the servers cleaned. The ransomware was a variant called GandCrab, according to a report published on miamiherald.com on September 13, 2018. A few days later, Bristol Airport in the UK also suffered a ransomware attack that forced the staff to close down flight display screens for 48 hours. While the attack did not target the screen system per se, technicians working on containing the attack decided to take them offline to avoid further damage, much to the annoyance of passengers traveling during those days.

Incidents like these will keep happening, as ransomware and malware trends are on the rise. Even though it seems that hackers will be reluctant to turn their attention on an average user, ransomware attacks are much more widespread than we think – so it is better to stay vigilant and be prepared.