The yerba mate market keeps growing and there is a good reason why. The CBD, an ingredient found inside the yerba mate, acts as an excellent nervous system stimulant that can have multiple uses. But that’s just one of the many health benefits this drink brings.
Yerba mate: growing in popularity worldwide
Yerba mate tea refers to a plant species that belongs to the holly genus. Its botanical name is IIex paraguariensis. This drink is already incredibly popular in lots of regions of South America, especially Argentina, Paraguay, Uruguay as well as southern and central-western Brazil.
Yerba mate-based beverages are growing in popularity in the rest of the world as well, as an alternative to other plant-based beverages such as tea and coffee. A yerba mate market analysis considering the sales of yerba mate in APAC, Europe, MEA, North America, and South America in 2018 shows that the offline segment had a significant market share, and that this trend is expected to continue.
Why is the demand for yerba mate growing?
There are various factors that sees a growing acceptance of yerba mate-based beverages today. First, it is a healthy alternative to coffee-based and tea-based drinks, which are drank all over the world. The awareness of the public of this knowledge will play a significant role in the offline segment to maintain its market position.
The global yerba mate report also shows that other factors are at play, such as a growing consumer awareness about the health benefits of yerba mate, numerous products launch as well as the rising popularity of yerba mate outside South America.
The health benefits of yerba mate
There is a growing consumer awareness about the several health benefits of yerba mate around the world, which explains in large part its rise in demand globally over the last few years. It is proven that yerba mate is a rich source of polyphenols, xanthines, and saponins but that it is also rich in minerals such as zinc, potassium, copper, aluminium, and manganese. Add to this that it contains vitamins 61, 62, and C and you can fully understand the health benefits.
But it just might be the CBD inside the yerba mate, which is its medical component, that will see to its exponential growth. The CBD acts as an excellent nervous system stimulant and is beneficial in treating headaches, fatigue, and depression in patients with ailments, such as Parkinson’s disease and cancer.
Thanks to the rising awareness about the health benefits of yerba mate among consumers, the compound annual growth rate of the yerba mate market should be of almost 4% in the couple of years to come.