Let’s face it; social media is already ingrained in the day to day lives of people, which is all well and good, especially for businesses who can capitalise on these platforms to market their products and services. The problem is, social media keeps on evolving, and if your company’s social media presence does not keep up, you will be left in the dust trailing behind your competition.
The social media marketing trends this year will likely continue to dictate the market next year with a significant focus on video content and influencers. Aside from these, there are a few predictions for what might be in store for social media marketers in 2019.
Continuous popularity and growth of live videos
When Facebook released an infographic of live video statistics since its release two years ago, the unprecedented numbers prove that there is potential in using live videos as a marketing tool. There is a Digital Agency in Sheffield, for instance, which helps businesses harness the innovations of social media platforms such as live videos to enrich the company’s effort in providing customers with an interactive method to connect via social media live videos.
What’s great about live videos is their authenticity. It offers audiences an unfiltered look into certain business practices, a sort of raw backstage access. Retail companies use live videos to give customers a sneak peek of product launches. Some entertainment sites also promote events through live videos, and it has proven to increase interest among audiences who took the time to view the live video.
Digital speakers and video assistants
Smart speakers are approaching prominence and slowly becoming mainstream. A lot of people who use the technology appreciate the convenience of using voice commands. As such, marketing through social media will also evolve as more people embrace the technology. Examples of this include publishing audio content specifically for these devices. Search engines like Google may also start coming up with algorithms for voice searches.
Social media integration with third-party services
Social media platforms like Facebook continue to integrate their services with third-party websites to provide users with convenient access to applications they use on a daily basis. Expect this trend to continue growing in the coming years. What does this mean for social media marketers? It means that social media platforms are only becoming more popular and dominant as far as gathering information on their users while also helping smaller websites and applications increase their reach.
Video ads will remain prominent
Much of internet traffic goes to video streaming, and all social media platforms make use of this medium to the fullest extent. In the same manner, video advertising through social media is expected to only grow in the coming years. Companies should always include video advertising in social marketing strategies. Video ads on YouTube, a partnership with influencers, in-house interactive video content, and paid endorsements are only some of the popular methods of marketing through social media videos. Expect the trend to continue growing as it is not likely going to dissipate anytime soon.