As the number of online sales continues to rise, so does the potential for businesses and consumers alike. Here are some techniques you can use to ensure that both you and your customers are safe throughout the process:
Hiring the Appropriate Services
Too many businesses are under the impression that they don’t need security services, assuming that they aren’t at risk or that their current security strategy can hold up to an attack.
However, cybercrime is on the rise daily and businesses of all sizes are being attacked. In addition, many business owners are overconfident about how secure their sites are, increasing the risk of running into serious consequences.
This is why you should consider hiring security services. You can opt for an in-house IT expert or outsource these tasks. Either way, there should be professionals tackling every element of your security. You will be glad that you made this investment in the long run.
Improve Customer Verification
As you can’t see your consumers face to face, it is important to verify their identity. This is particularly important if your customers are signing up for accounts where certain activities or transactions may be automated.
The easiest way to handle this verification process is to consider ID scanning services for your business. Here, your customers can simply scan an image of their identity card. This information will be uploaded to you immediately. The ID is then automatically either verified or disqualified based on cutting edge AI factors.
Not only are these services highly accurate, but they have the added bonus of safeguarding your customers’ information as well. Assure consumers that the information has been stored properly and that their ID will only be used for verification purposes.
Offer Secure Payment Methods
It goes without saying, but a lot of online businesses are still lagging in this area. While you may have taken certain steps against credit card fraud and scams, there is more you can do.
Your first step should be to offer more secure payment options. You can give consumers the choice of paying via debit card as this will offer more verification protocol. You could also make bank transfers and mobile wallets an option, particularly for larger transactions. As these methods have masking protocols and pass through higher security levels, there is a lower chance of fraud involved.
Be More Careful With Chargebacks
When it comes to chargebacks, businesses are more likely to get ripped off, but they are a necessary part of online businesses. Fortunately, you can mitigate the risks.
Avoid automating chargebacks; instead, when such a request is made, examine the customer’s profile or their previous orders. Does the payment information and shipping address match up? If there are any discrepancies, reach out to the customer personally to ensure that you are dealing with the same individual.
Make it a point to incorporate these guidelines into your business to ensure that both you and your customers have peace of mind in the long run.
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