These days social media marketing experts can earn a valued and lucrative career, particularly as it becomes a necessary arm of any modern company’s communication. They are indeed many companies and organisations that will now pay six figures for the right social media person/expert, but how do you become and expert in this ever-expending digital landscape.
Becoming a Most people think a social media expert who just posts to Facebook, Twitter or LinkedIn, but really, it’s all about utilising each of those platforms and of course others to gain and build a big and dedicated audience or fanbase, as well as promoting your brand and personal recognition too. Contrary to popular believe, Social media is definitely not just a numbers game; but it’s dedicating time to an audience and establishing a connection and having engagement through response and regular messaging. Most importantly it’s about creating the best engaging content through all the platforms.
Once you are happy with a clear and good message, the sky is indeed the limit; and hopefully your Tweets are shared and favourited often ; your LinkedIn posts drive gain followers and engagement for you to become an influencer, whilst the big two Facebook and Instagram capture business and other engagement of your audience in many great ways.
But what are the tips and tricks to generate an audience beyond just sharing and posting content?
Automate your content
Automate social media tasks where possible within reason, as we all know the art of automation on Social Media is to not look like it’s automates, try and keep some of the human and social elements to those automated posts. Automation can include following back, finding new customers and or even sending direct messages. Being automatic will save lots of time and make live and work a lot easier is you get it right.
Direct Is King
Direct messaging can be or is a powerful tool. Simply thanking someone for following you, shows that you are interested and is the start of your relationship with them. And will enable you to send them to social media channels within your brand or indeed to notify them of any subscriptions or offers you may have at that time.
Don’t be shy, let’s talk
So ok we are not telling you to post 250 twitter posts a day, but of course there is value and advantages for regular posting across all your social media channels. And remember all posts need to be about you, your company or something related to the product or services. For instance if you are a digital marketing company you may decide to post regularly about automated software on social media.
To draw attention to your posts, make sure the headline is good, because that is your first carrot for further reading, Headlines on say blogs and LinkedIn announcements need to stand out from the crowds they really need to capture emotion or at least interest from your audience. Remember make it snappy. Think like click bait, without of course the stigma attached.